In the world of fast-moving consumer goods the relationship between retailers and product manufacturers can be tenuous.

The eventual customer is the shopper in the store, picking up a packet of Bakers biscuits or Freshpak rooibos tea. Along the way there’s a tug-of-war between retailers and suppliers, with intense negotiations around everything from supplier rebates to shelf space...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now